Episode 91

full
Published on:

29th Jul 2024

91. The Omnichannel Queen Kait Stephens on Bridging Retail Gaps

In this episode of eCom Pulse, our host Eitan Koter welcomes Kait Stephens, CEO and co-founder of Brij. Brij helps brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences.

Kait is a leading voice in e-commerce and omnichannel strategies. Known as the "Omnichannel Queen," Kait also hosts The Omnichannel Marketer podcast and is an active angel investor.

In this episode, Kait shares her journey from private equity investing at PIMCO to co-founding Brij with her partner Zack Morrison at Harvard Business School. She discusses the challenges and opportunities she identified in the retail landscape, particularly the lack of data and personalization in omnichannel shopping.

Kait explains how Brij bridges the gap between offline and online shopping experiences, using innovative tools like QR codes for better customer engagement and data collection.

Kait also offers valuable advice for brands starting their retail journey, emphasizing the importance of omnichannel strategies, leveraging LinkedIn for building retail relationships, and the role of data in enhancing customer experiences.

Tune in to learn from Kait's experience and gain practical advice for navigating the evolving retail and e-commerce landscape.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Kait Stephens, CEO and co-founder of Brij.

LinkedIn: https://www.linkedin.com/in/kait-margraf-stephens/

Newton Baby – https://www.brij.it/

Watch the full Youtube video here:

https://youtu.be/8jRGcDTSXzc

Takeaways:

  • Omnichannel marketing is crucial for brands to meet customers wherever they want to shop.
  • Collecting data and building direct relationships with customers is essential for brand success.
  • The decision to go D2C or retail depends on the product category and consumer behavior.
  • Being a founder requires grit and the ability to overcome imposter syndrome.
  • Women founders can balance motherhood and entrepreneurship with the right mindset and support.
  • LinkedIn is a powerful platform for building a founder brand and generating leads.

Chapters:

00:00 Introduction and Background

03:41 The Power of Omnichannel Marketing

06:22 Unique Approach to Data Collection and Customer Relationships

09:20 D2C vs Retail: Choosing the Right Path

15:08 Overcoming Imposter Syndrome as a Founder

31:52 Building a Founder Brand on LinkedIn

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About the Podcast

The New Moat
The moat that protected your tech company for the last decade is gone. Three things that used to create competitive advantage in tech have been commoditized by AI: information asymmetry, product differentiation, and attention. Buyers now know everything before they talk to anyone on your team. Anything you ship gets matched fast. And attention is so cheap that being seen stopped meaning anything. Whatever worked, stopped.

So what’s the new moat?

That’s the question this show digs into every episode. Through conversations with tech CEOs and investors building and backing companies right now, we explore what actually creates durable competitive advantage when the old rules no longer apply.

Each conversation is grounded in a real business. Not frameworks in the abstract. What’s working in their pipeline. How they sharpened their positioning when the market got crowded. Where they got pricing wrong and fixed it. How they rebuilt a growth team that wasn’t performing. The moat, when it exists, comes out of those details.

I’m Eitan Koter. Thirty years in tech, leading startups and public companies. Over a billion dollars sold, as founder, CEO, CMO, and CRO. The last twenty years as a CEO. I’ve raised capital, worked on M&A, and been part of a team that took a company to a Nasdaq IPO. Now I run Expanio and work directly with tech CEOs rebuilding their growth engine through The New Tech Growth Playbook.

New episode every week.

About your host

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Eitan Koter