Episode 85

full
Published on:

9th Jul 2024

85. Maximizing Influencer Marketing ROI With Mike Newton

https://youtu.be/Xm-1n3tA1o0

Hello listeners! Today, our host Eitan Koter interviewed Mike Newton, a seasoned expert in influencer marketing.

Mike has been in the industry since 2016, with notable experience working with Kobe Bryant for Lenovo Smartphones and playing a pivotal role at Discord, where he expanded their partner program significantly.

Mike shares his wealth of knowledge on influencer marketing strategies, emphasizing the importance of both qualitative and quantitative analysis when selecting influencers.

He discusses how brands can leverage influencers effectively, whether through brand sponsorships or product seeding strategies. Mike also provides practical tips on reaching out to influencers, creating compelling content, and measuring the success of campaigns.

Additionally, Mike sheds light on common myths about influencer marketing, the importance of understanding platform culture, and the potential of live shopping events.

This episode is packed with actionable advice for brands looking to navigate the complex world of influencer marketing. Don’t miss out on Mike’s unique perspectives and practical strategies to elevate your brand’s presence and conversion rates.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Mike Newton, Influencer Marketing Specialist

LinkedIn: https://www.linkedin.com/in/mikenewt/

Takeaways:

  • Influencer marketing can be a great launch strategy for brands with a strong community component around their product or brand.
  • The selection of influencers should consider content performance, audience demographics, and engagement, rather than just follower counts.
  • Seeding and gifting strategies are effective for engaging with influencers, and the conversion rate depends on the fit between the brand and the influencer.
  • Approaching celebrities for influencer marketing requires a high level of sophistication and planning, and it's important to consider influencers who are influential in the community.
  • Understanding the community and the audience is crucial for successful influencer marketing campaigns. Influencer marketing is diverse and can cater to various niches and interests on the internet.
  • Measuring the success of influencer marketing campaigns requires a broad approach, considering direct attribution, brand lift, and cost efficiencies.

Chapters:

00:00 Understanding the Community and the Audience

22:28 Exploring the Vastness of Influencer Marketing

23:13 Crafting Content for Conversion

28:01 Measuring Success in Influencer Marketing

34:15 Selecting Platforms for Influencer Marketing

38:05 In-House Influencer Marketing Training and Consultation

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About the Podcast

The New Moat
The moat that protected your tech company for the last decade is gone. Three things that used to create competitive advantage in tech have been commoditized by AI: information asymmetry, product differentiation, and attention. Buyers now know everything before they talk to anyone on your team. Anything you ship gets matched fast. And attention is so cheap that being seen stopped meaning anything. Whatever worked, stopped.

So what’s the new moat?

That’s the question this show digs into every episode. Through conversations with tech CEOs and investors building and backing companies right now, we explore what actually creates durable competitive advantage when the old rules no longer apply.

Each conversation is grounded in a real business. Not frameworks in the abstract. What’s working in their pipeline. How they sharpened their positioning when the market got crowded. Where they got pricing wrong and fixed it. How they rebuilt a growth team that wasn’t performing. The moat, when it exists, comes out of those details.

I’m Eitan Koter. Thirty years in tech, leading startups and public companies. Over a billion dollars sold, as founder, CEO, CMO, and CRO. The last twenty years as a CEO. I’ve raised capital, worked on M&A, and been part of a team that took a company to a Nasdaq IPO. Now I run Expanio and work directly with tech CEOs rebuilding their growth engine through The New Tech Growth Playbook.

New episode every week.

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Eitan Koter